Client

More Than Academy

Scope

Branding

Brand Goals

Energetic • Bold • Aspirational

Owner Summer crocheting
Crochet pumpkins on a burlap table cloth

Overview

More Than Academy is a mentorship-driven brand that empowers student-athletes to think beyond the game.

More Information

I designed the brand identity to blend bold varsity aesthetics with modern design, creating a visual system that communicates ambition, resilience, and the pursuit of success both on and off the field.

Owner Summer crocheting

The Problem

More Than Academy needed a brand identity that reflected its mission of developing student-athletes beyond the game. The brand required a visual system that balanced the familiarity of collegiate athletics with a forward-thinking message focused on leadership, entrepreneurship, and personal growth.

The Solution

I designed a bold, heritage-inspired brand identity that blends classic varsity aesthetics with modern visual storytelling. Through a cohesive logo system, editorial-inspired graphics, and motivational messaging, the brand communicates confidence, ambition, and the idea that success extends far beyond the field.

Let's create something great!

Whether you're starting from scratch or refreshing an existing brand, I'd love to hear about your business.

Graphic shapes