Client
Lucy Letter Co.
Scope
Branding
Brand Goals
Handcrafted • Creative • Joyful
Overview
A stationery and illustration brand dedicated to creating playful, thoughtfully crafted products that bring creativity to everyday moments.
More Information
I designed the brand identity to combine clean, modern design with handcrafted details, creating a warm, approachable visual system that celebrates creativity, connection, and self-expression.
The Problem
Lucy Letter Co. needed a brand identity that reflected its handcrafted personality while standing out in the growing stationery and gift market. The brand required a cohesive visual system that communicated creativity, warmth, and quality across products, packaging, and digital platforms.
The Solution
I designed a warm, approachable brand identity that combines playful typography, handcrafted details, and modern design principles. The result is a flexible visual system that reflects the creativity behind the products while building a memorable and consistent brand presence.
Let's create something great!
Whether you're starting from scratch or refreshing an existing brand, I'd love to hear about your business.
